120-126 N Franklin StMadisonWI53703



INVESTMENT ANALYSIS
Investment Verdict
Appreciation PlayInvestment property for sale in Madison at 120-126 N Franklin St, Madison, WI, 53703 projects strong ROI of -2.22%. Rental yield 1.03%. With 5% annual appreciation, the property builds $884,101 in value over five years. Equity growth combined delivers a projected five-year ROI of 1.69%, translating into $15,244 in total cumulative return on $904,000 invested capital. You can finance this property with Ziffy Mortgage’s DSCR loan, which leverages the property’s income for qualification rather than your personal income.
| This Property | City Avg | |
|---|---|---|
| Gross Rental Yield | 1% | 5.5% |
| Monthly Cash Flow | $(18,731) | $450 |
City averages based on Madison market data in our database. Property projections are estimates.
DSCR Rental Loan Qualification
Qualifies using the property's rental income, not your personal income.
- ✓No W-2, pay stubs, or tax returns needed
- ✓Rental income qualifies you
- ✓Built for real estate investors
| Monthly Rental Income | $2,744 |
| Total Monthly Debt Service | $20,203 |
| DSCR Ratio | 0.14x |
Ziffy Mortgage typically prefers a DSCR of 1.0+, but in some cases you may qualify with a DSCR below 1. To explore if this deal qualifies for an investment mortgage, book time with your loan officer →
Estimates assume 6.0% rate / 30-yr fixed, 30% down, 1% tax, 0.5% insurance. Not a commitment to lend.
Single Family
Built in 1909
9,801 sqft lot
$N/A/sqft
No HOA
Neighborhood Data
Neighborhood data shown for ZIP Code: 53703, Madison, WI area.
Housing Distribution
Housing Statistics
| Category | Value |
|---|---|
| Total HU (Housing Units) | 22,266 (100%) |
| Owner Occupied HU | 2,504 (11.2%) |
| Renter Occupied HU | 18,420 (82.7%) |
| Vacant Housing Units | 1,342 ( 6.0%) |
| Median Home Value | $559,727 |
| Average Home Value | $640,792 |
Housing Distribution
Address Breakdown
Residential
19,094
Single Family
4,194
Multi-Family
14,900
Businesses
1,438



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Ziffy AI Summary
A quick, investor-focused snapshot highlighting income strength, yield potential.
| Key metrics | Value |
|---|---|
| Price | $399,900 |
| Est. Rent | $3,200/mo |
| ROI | 18% |
- Attractive rent-to-price ratio for income stability
- Good fit for DSCR financing with healthy coverage


Single Family
Built in 1909
9,801 sqft lot
$N/A/sqft
No HOA
Neighborhood Data
Neighborhood data shown for ZIP Code: 53703, Madison, WI area.
Housing Distribution
Housing Statistics
| Category | Value |
|---|---|
| Total HU (Housing Units) | 22,266 (100%) |
| Owner Occupied HU | 2,504 (11.2%) |
| Renter Occupied HU | 18,420 (82.7%) |
| Vacant Housing Units | 1,342 ( 6.0%) |
| Median Home Value | $559,727 |
| Average Home Value | $640,792 |
Housing Distribution
Address Breakdown
Residential
19,094
Single Family
4,194
Multi-Family
14,900
Businesses
1,438
Nearby investment properties with comparable rents
Nearby investment properties with comparable prices











